Court Lundberg

I grew up on a bison farm. If you have never been around them, a full-grown bison can clear six feet from a standing start. One weak spot in a fence and they are gone, and getting them back is a nightmare. You learn fast that one small mistake turns into a catastrophe.

Plumbing is the same. One failed crimp ring, one shortcut behind a wall, and a family pays for it later. That lesson became the whole standard for how I build Rare Breed. We do it right the first time, or we do it again on our dime.

I came up through the trade the long way, starting at twelve dollars an hour and learning the business one hard year at a time. The company carried the Lundberg name for years. Letting that go and rebranding to Rare Breed was a real pride hurdle for me, but a name has to mean something to the customer, not just to me.

“Good enough is never good enough. The service we sell isn’t a service at all, it’s people. If I can’t attract, keep, and train good plumbers, I’m nothing.”

That belief runs the company. I would rather take someone who knows nothing about plumbing and build them into a Rare Breed plumber than hire bad habits. I price so my plumbers can earn a real living and buy a house, because a tradesperson who is taken care of takes care of your home.